For the chilling release of Haunt Season, I crafted an electrifying set of display ads based on the poster art by Outlaw Posters that captured the eerie allure of the film while maximizing online visibility. The ad suite included:
- 320x50 mobile ads to reach audiences on the go with a glimpse of horror.
- 728x90 leaderboard banners to establish a strong presence across popular webpages.
- A 970x250 Rich Media trailer unit offering a cinematic preview of the terror to come.
- 300x600 skyscraper ads and 300x250 square ads strategically placed to amplify engagement and curiosity.
- An immersive 1600x1600 background takeover creates a haunting experience that surrounds users.
The high-impact site takeover approach proved especially effective for Haunt Season, engulfing the viewer in the film’s spine-tingling atmosphere from every angle of the screen. This immersive experience not only maximizes brand recall but captivates audiences, as every interaction becomes a descent into the film’s eerie world. By fully taking over the user’s browsing space, Haunt Season achieved a lasting impression, leaving viewers eager to experience the horrors waiting within.
