For the suspenseful release of The Hangman, I crafted a haunting suite of display ads based on the poster art by Outlaw Posters designed to grip audiences and build a sense of mystery. The ad set included:
- 320x50 mobile ads for quick and captivating views on mobile devices.
- 728x90 leaderboard banners strategically placed for maximum visibility at the top of popular sites.
- A 970x250 Rich Media trailer unit offering a pulse-pounding preview of the film’s sinister atmosphere.
- 300x600 skyscraper ads and 300x250 square ads positioned to draw attention and intrigue.
- A 1600x1600 background takeover that fully immerses users in the dark, foreboding world of The Hangman.
The high-impact site takeover approach proved especially effective for The Hangman campaign, surrounding users in an atmosphere of suspense and unease that reflects the film’s tone. With each page interaction, viewers are enveloped in visuals that hint at the mystery of The Hangman, reinforcing brand recall and creating an unforgettable experience. A site takeover ensures the film’s presence is unmissable, keeping audiences engaged and heightening their curiosity, ready to delve into the secrets and terror awaiting them.
